Racially exclusive real estate advertising: Public policy implications for fair housing practices
Abstract:
The authors ‘field experiment indicates that including African-Americans in real estate advertisements produces a positive effect for (1) African-American readers in terms of liking the models pictured in the photographs and (2) African-American high ethnic identifiers in terms of identifying with the models pictured in the photographs. However, based on responses to the dependent measures of behavioral purchase intentions and attitude toward the advertising campaign, message, and product, the results do not support the hypothesis that racially exclusive advertising sends a racially exclusive message. A follow-up content analysis of real estate newspaper advertising suggests that cities with higher percentages of ethnic minorities are more responsive to including more ethnic minorities in real estate advertisements. However, the results do not show evidence of a chilling effect, that is, a reduction in the use of real …
Año de publicación:
1995
Keywords:
Fuente:

Tipo de documento:
Other
Estado:
Acceso abierto
Áreas de conocimiento:
- Política pública
- Política pública
Áreas temáticas de Dewey:
- Otros problemas y servicios sociales
- El proceso político
- Economía financiera

Objetivos de Desarrollo Sostenible:
- ODS 10: Reducción de las desigualdades
- ODS 11: Ciudades y comunidades sostenibles
- ODS 16: Paz, justicia e instituciones sólidas
