Ranking of Venezuela advertisement and advertising agencies

Abstract:

The aim of this paper is making an analysis of the actual position of Venezuelan advertising agencies and their advertisements as a result of the UNIR (Universidad Internacional de la Rioja) Ranking of advertising. This analysis shows the trend of their positions and a classification of agencies and advertisements in quarters according to their positions and results in the Ranking. In the case of Venezuela, the ranking of advertisements in 2012-2013 and the ranking of agencies in 2014-2015 for a total sample of 2.130 and 2.175 advertisements, 775 and 538 agencies from Latin America is analyzed, respectively.

Año de publicación:

2015

Keywords:

• Advertising award shows
• Ranking of advertisements
• Advertising agencies
• Design ranking
• RANKING

Fuente:

scopus