Realizar una campaña promocional para introducir en el mercado y posicionar una revista de cultura, turismo y medio ambiente publicada exclusivamente en Internet

Abstract:

The development of this project is related to the creation of a campaign to promote a magazine of culture, tourism and environment published exclusively online. In recent years communication unprecedented taken a turn where the use of new tools like the Internet has created a closer link between the product and the consumer, this means that new forms of marketing have led to customize campaigns and go directly to the consumer, taking into account their views, tastes and even his distaste for the products of a more personalized way. The objective of this research is to provide a more personalized customer availing of tools that are available on the Internet that are not foreign to many of today's consumers who are aware of technological changes that occur every day because the product is only available to readers online….

Año de publicación:

2012

Keywords:

• MERCADO
• TURÌSMO
• REVISTA DE CULTURA
• Medio Ambiente

Fuente:

rraae