Relaciones Públicas y sustentabilidad:: estudio en organizaciones Brasileñas y Ecuatorianas

Abstract:

We conducted a comparative analysis of public relations practices in sustainability processes in Brazilian and Ecuadorian organisations. The study was structured in three phases. The first was a bibliographic review. The second was a quantitative study with the participation of 177 organisations, 123 from Brazil and 54 from Ecuador. The third phase was qualitative and consisted of 18 interviews with heads of communication in the organisations that participated in the study. The results indicate that there is still progress to be made in both countries in terms of consolidating the sustainability process in many companies and making communication an essential field for fostering sustainability practices, increasing a sense of belonging among employees, reinforcing corporate identities and strengthening ties with company stakeholders. Keywords Public relations, communication, sustainability, social responsibility, communication management, symmetric communication

Año de publicación:

2019

Keywords:

• comunicação simétrica
• gestão da comunicação
• Sustainability
• sustentabilidad
• comunicacion
• responsabilidad social
• social responsibility
• sustentabilidade
• responsabilidade social
• COMMUNICATION
• relaciones públicas
• relações públicas
• comunicación simétrica
• symmetric communication
• communication management
• Public relations
• comunicação
• Gestión de comunicación

Fuente:

rraae