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Reputación online de líderes políticos latinoamericanos en contexto de crisis: caso Lenín Moreno

Abstract:

The purpose of this research is to determine the online reputation of Latin American political leaders in the context of protests. In this specific case, the studied leader will be Lenín Moreno in the period 2019-2021, through the microblogging platform Twitter. The website https://getdaytrends.com has been used as a search tool for hashtags, where the following hashtags were stablished: #MorenoStyle - #LeninAsesino - #MorenoNoTeCreo - #sefugamoreno - #TuiteandoComoMoreno , with a sample of 4001 tweets. The methodological design has a mixed approach. A guide of open and closed questions is made and these are answered according to the published tweets. This textual analysis allowed to perceive Lenín Moreno's reputation as negative. KEYWORDS: DIGITAL IDENTITY AND ONLINE REPUTATION, POLITICAL COMMUNICATION, GOVERNANCE CRISIS.