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Retratos Visuales: Las Redes Sociales Como un Canal para Conocer la Comunidad Amazónica Kichwa de Vencedores

Abstract:

For this research work, the exploration of the culture of the Vencedores community was proposed, taking an approach from the documentaries and archive material collected from the Seed Research Project “Portraits of the Amazon 2017-2019”. The same ones that were used for the systematization of audiovisual products to create content for the community, through a content plan aimed at social networks. For the development of this study, the IAP methodology, Investigation, Action - Participation, and a decolonial approach were implemented, with which the voices of the inhabitants of the community were the decision makers in relation to the topics for the content plan of the Fairtrade initiative on social media. The result is a proposal of the social networks plan as a channel to get to know the Amazonian Kichwa community of Vencedores. Keywords: DECOLONIAL, CONTENT PLAN, SOCIAL NETWORKS, ECUADORIAN AMAZONIAN INDIGENOUS, VENCEDORES.