Revista electrónica ISSN 1390–938x N 7: Julio-septiembre 2016

Abstract:

This paper reviews the origins of marketing from the perspective of thought and economic cicles, consider the postindustrial era as the basis for defining the epistemological horizons to be considered in the formation of professional marketing and raises two proposals, the first related to the complexity of social systems and the second that comes from complex adaptive systems. It is argued that the dynamics of socio-economic development where the acts marketing requires an understanding of society under three basic concepts: system, network and adaptability, which is consistent with the new paradigms posed.

Año de publicación:

Keywords:

Fuente:

google