Revista electrónica N 1: enero-marzo 2015

Abstract:

The research presented articulates the different disciplines involved in the marketing and medical use of inhalable anesthetics in support to solve a common problem. The depth and interaction of the subjects investigated are based on the transparency in order to gain insight into a unique knowledge.(Maturana & Varela, 2003). The dynamism and knowledge in which the various actors in the international trade, local marketing and medical product development, they lead to the analysis of the fusion of these. The analysis to identify the segment was performed through an information system (medical panel) 160 specialist anesthesiologists identified seven visitors to medical anesthesiologists. In this regard the determination of imports of the product, the influential in the local hospital marketing variables and the influence on the medical use represents 30% use of sevofluorane in private hospitals and 85% in public …

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