SOCIAL MEDIA AND HOTELS IN IRAN: Online Reputation of Hotels on Booking.com

Abstract:

The objective of this chapter is to establish the positioning on Booking.com of hotels located in the cities of Tehran, Kashan, Abyaneh, Isfahan, Yazd, Persepolis, and Shiraz, the main tourism destinations in the Islamic Republic of Iran. The methodology is quantitative, consisting of the development of a “Spyder” that allows content to be identified and timely information to be extracted from the web. The data obtained allow to establish the average rating by the evaluation categories stated by the platform, while contributing to determining the strengths and weaknesses that the establishments present. These relevant data can thus contribute to the improvement of the services and the destination in general.

Año de publicación:

2019

Keywords:

• booking
• Hotels
• positioning
• Social media
• internet

Fuente:

scopus