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STRATEGIC MARKETING ADMINISTRATION TO ENHANCE THE USE OF MASSIVE AND OPEN LINE COURSES IN ECUADOR

Abstract:

The objective of this research is to analyze the different marketing strategies implemented to publicize the massive and open online courses that are generated in Ecuador. The methodology is qualitative and quantitative and includes a documentary and descriptive research, also the surveys were carried out to know the appreciation and knowledge of these courses in the students. As a result, it was possible to identify several factors of opportunity for the institutions that provide them and the generalized ignorance of this form of study.

Año de publicación:

2018

Keywords:

    Fuente:

    googlegoogle

    Tipo de documento:

    Other

    Estado:

    Acceso abierto

    Áreas de conocimiento:

    • Marketing
    • Educación superior

    Áreas temáticas:

    • Dirección general
    • Escuelas y sus actividades; educación especial
    • Interacción social

    Contribuidores:

    DANIELA PAOLA JARRIN MOSQUERADANIELA PAOLA JARRIN MOSQUERA
    Marjorie AcostaMarjorie Acosta
    Luci Salas NarvaezLuci Salas Narvaez
    Silvia Marcela Quijije MuñozSilvia Marcela Quijije Muñoz