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Segmentation of demand and motivations in ecotourism. Identification of Research Gaps based on the discussion of empirical analysis

Abstract:

In the tourist sector several studies have been developed in segmentation of the demand and motivations to find diverse homogeneous groups and to adapt the offer according to more specific needs, but the investigations that apply the segmentation of the demand and the motivations in it are limited Ecotourism, a sector where the motivations for nature and culture make different to these groups of tourists. This article presents the identification of research gaps in the segmentation of demand and motivations in ecotourism, analyzing several cases of studies in Latin America and other regions of the world.