Semantic reasoning and mashups: An innovative approach to personalized e-commerce in digital TV

Abstract:

The potential of Digital TV for e-commerce remains heavily underexploited, mainly because there are no systematic approaches to the provision of applications to browse information about the advertised items, to purchase them online, etc. We present a procedure to automatically compose interactive applications that provide personalized commercial functionalities to the users, gathering contents from multiple sources and with a back-end of semantic web services. The procedure is driven SWRL rules and similarity metrics based on semantic reasoning. © 2009 IEEE.

Año de publicación:

2009

Keywords:

• semantic web
• E-Commerce
• digital TV
• personalization

Fuente:

scopus