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Situational strategic planning: A practical-methodical process

Abstract:

Situational planning assumes the criticism of traditional planning, due to its inability to produce changes, being the self-reference of the man of action, who ultimately must solve complex problems, thus showing a tool for conducting or governing the social process in all its dimensions. Under these considerations, this article analyzes the methodical-practical model of situational strategic planning. Theoretically, it was based on Matus (1987), Alizo (2005), Alizo (2020), Zambrano (2006), among others. The nature of the research is descriptive, with an analytical approach, whose source of information is documentary. It is evident after the discussion of the different moments that the model goes through (explanatory, normative, strategic and tactical-operational), that this type of planning pays attention to the “being”, but not the “must be”. Being more than a simple process, in which goals and objectives must be established that have to be met during specific periods, in order to achieve the planned future situation. Therefore, it is an indispensable tool for any type of organization and exercise for senior management.