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Small businesses like a sign of innovation and sustainable development in the community tourism centers in Santa Elena

Abstract:

Small tourism enterprises play a key role in generating income and local development of a community in rural areas through community tourism (TC) ideas, services, processes, and products. These have been generated in the communities of San Pedro, Valdivia, Dos Mangas, and Sacachún from the province of Santa Elena, which deserve to be registered through empirical research. The results show that the population is interested in working towards the sustainable development of its natural and cultural resources. This interest is transforming the tourist activity in their responsible daily lives, and they are committed to caring for the environment. Therefore, the people's own lifestyles are highlighted in a scene of tranquility and harmony.