Social audience and media

Abstract:

For almost a decade, communication researchers have been investigating the fragmentation of the audience and their level of participation through social networks. The combination of the use of social networks and media consumption generates new relationships between the media and the public that have been the subject of research from various perspectives. Works that deserve special attention are those dedicated to analysing the relationship between active audiences and participatory journalism with the common objective of improving the knowledge of the audience and their relationship with journalists and information, an evolution that both traditional and digital native media had to assume in their constant evolution towards connecting with their audience. From this perspective, an exploratory review of the involvement of the audience in the consumption of news through social networks has been carried …

Año de publicación:

2022

Keywords:

Fuente:

google