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Social media audience of televised debates in the general elections of april 2019

Abstract:

Introduction: The impact of the two debates for the Spanish national elections in April 2019 has been analyzed. They were broadcasted on RTVE and Atresmedia on April 22nd and 23rd respectively. Methods: A telephone survey was conducted in Madrid, Barcelona, A Coruña and Vigo. Out of 8000 calls, 734 complete answers about the debates broadcasted on those dates were obtained. Results: 52% of the respondents have watched one debate and from them 28% have consulted further information. From this last group, 21% have used social networks, but fewer than half have actively participated (43.2%). Discussion and conclusions: There is an age and gender gap in the consumption of information about the televised debates through social networks as well as in their use of each of them. Internet users prefer these networks to obtain information but they do not participate and do not give any cbkp_redibility to the data offered during the debates. The topics drawing more interest are the same for the users of social networks and those of traditional media.