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Social media communication and the way of santiago

Abstract:

Today social media has revolutionized how to do communication, organizations and tourism destinations should be aware about that and they try to manage as best as possible their presence in social networks to make profitable the benefits that it can report them. In this sense, we have tried to combine two elements, firstly the Camino de Santiago, a tourism product in Galicia (Spain), and secondly, social media, specifically Facebook, in order to determine the use made of this tool by two organization closely linked to the pilgrimage route in order to promote a tourist product so important to Galicia.