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Study of the red chronicle from the digital approach, case of diario extra

Abstract:

This paper analyzes the digitalization of the Extra Journal from its sociocultural context. In its essence it is a physical product of tabloid size, distributed to medium and low socioeconomic sectors. For the publication of news content from the journalistic genre of red chronicle, it has been considered as a study reference, it is originally from the city of Guayaquil, Ecuador. The interaction with the public is not only limited to print media, but also in social networks, which implies the modification of their formats to digital media. By linking with Twitter, it facilitates the receptivity of the information in less time, since it takes us to a hyperlink of the complete news. Users can convert the content into trends, in this way they measure their perception of the brand and its consumption. For this reason, the methods used for this research are descriptive and exploratory.