Supra-Recycling an Opportunity for the Generation of Environmental-Cultural Ventures

Abstract:

Entrepreneurship has established itself as a source of commercial resources and an engine for actions that promote competitiveness, innovation, creativity, and productivity. On the other hand, the local discourse is considered an internal composition that encompasses objects and places that are related to the cultural identity of a region. In this sense, both contexts are integrated through the incorporation of upcycling processes, for the transformation of solid waste and converting them into commercial products related to cultural heritage and cultural identity. The objective of the research was to determine the influence of the local discourse as an alternative for the undertaking of new businesses, taking advantage of the waste generated by the province of Tungurahua, Ecuador. It is a study of qualitative approach, a descriptive type; using the in-depth interview as an instrument for collecting data. The results indicated the feasibility of developing products while rescuing the culture of the region, following the use of recyclable materials, emerging what is known as a management plan for cultural products. The conclusions denote the business opportunity to undertake through strategic alliances, achieving cultural recognition, and long-term sustainable development.

Año de publicación:

2022

Keywords:

Fuente:

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