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Systemic projection of the tourism enterprise from interactivity based on resources and perception in El Churo

Abstract:

The objective of this research was the objective was to analyze the projection of tourism entrepreneurship in the El Churo community based on physical-natural-cultural resources and the perception of visitors to promote the creation of new sources of employment and economic income from of its cultural and physical-natural potentialities from sustainability and endogenous development. Methodologically, it is within the positivist paradigm, with a quantitative approach and an exploratory level, supported by a pilot test as a strategy to carry out an exercise on a sample made up of 67visitors, to whom a questionnaire-type instrument made up of13questions was applied. As a result, the community has high tourism potential thanks to the natural resources it possesses; however, there are aspects that must be improved to offer a better quality of services to tourists, which can be achieved through short-term training in the financial and tourism area for providers. With this, it would be possible to achieve a better level of quality in the tourist products offered, and consequently, ensure customer loyalty. It is concluded that this study can contribute to the generation of new jobs and economic income for local families.