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TRENDS IN YOUTH ENTREPRENEURSHIP: EMPRENDE JOVEN ECUADOR 2021 CASE STUDY

Abstract:

Entrepreneurship is a constant concern for the different actors of the economy, entrepreneurship is seen as an alternative to the high unemployment rates, which affects in greater proportion the young population. The objective of this study is to determine the characteristics of the entrepreneurial ideas of young people enrolled in the Impulso Joven program in order to identify trends, typology, as well as levels of leverage required and experience that would support the management of the planned businesses. Cross-sectional descriptive research was carried out with a sample of 74 young entrepreneurs enrolled in the Impulso Joven program from 8 provinces of Ecuador. Through the study it was possible to conclude that the business idea arises from the need to generate economic income, a high percentage of ventures are oriented to the retail marketing of basic necessities, the need for leverage in most of the businesses is close to 90% and a high percentage of entrepreneurs consider that they do not have enough experience to manage the business in mind.