Target marketing of food products to ethnic minority youth

Abstract:

In this paper, I will confine my comments to issues dealing with the effects of media content exposure, as opposed to the effects of media length exposure. For example, I will not deal with studies on the correlation between hours spent watching television and obesity. Based on my examination of the literature, few, if any, empirical studies have been conducted on the media's influence on obesity in ethnic minority children. There has been a great deal of work done, however, on the effect of advertising on children and on the effects of nutritional messages in the media. I will draw upon this literature to discuss implications for ethnic minority youth. In addition, I will employ my own research from two areas: target marketing of alcoholic beverages to ethnic minority consumers, and a collaborative project with two of my colleagues in Penn State's Nutrition Department (C. Achterberg and GP Sylvester) on nutritional …

Año de publicación:

1993

Keywords:

Fuente:

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