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Televisions and debate on twitter in the pre-campaign of the 2019 general elections

Abstract:

The emergence of social networks modified the concept of television and political communication, generating a social space characterized by the participation of all the users. This work analyses whether there is a participation of public and private national television on Twitter, as well as the dialogue, the interaction and the debate on those post related to the electoral pre-campaign. For this purpose, a following of the most-watched profiles with political content on television were monitored since the announcement of the call for general elections. From the 14.000 tweets initially gathered, only those related to the pre-campaign were selected. Finally, their content, engagement, fulfilment of dialogic principles and thematic agenda were studied. The results show that, broadly speaking, interaction between social television and the users; the post with pre-electoral content are scarce and the generated engagement is low. cm.