The Role of Ethics in Food and Beverage Marketing to Children

Abstract:

Few doubt that childhood obesity is a serious threat to our nation’s health; however, there is a huge debate over who is responsible and what should be done. One aspect of the debate involves significant disagreement over food and beverage marketing and advertising targeting children (Research, 2011, Williams, 2005). What does ethical and responsible food and beverage marketing to children look like? Depending on where one goes to find the answer, either to food and beverage companies (and the supporting marketing communications industry), or to the public health community, the answer may vary dramatically. To some extent, the degree to which certain marketing tactics are considered unethical may be in the eye of the beholder. What might be considered good business practice by some marketers might be considered bad ethics by the public health community. In this chapter, we will attempt to …

Año de publicación:

2013

Keywords:

Fuente:

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