The agent of commercialization, alternative of agricultural development in the Simon Bolivar canton.

Abstract:

The aim of this research is to show how with the creation of a marketing agent in the Simón Bolívar canton of the province of Guayas, the farmer can be provided with tools that help him become legitimate suppliers of what they produce. For this study, secondary data were used as a bibliography and a survey of 60 local farmers. In addition, primary data were given to three professionals from the agricultural sector. It was determined that this agent would act as a Supply Chain Network and that installed in the study sector will bring national customers closer to the farmer mitigating the actions of intermediaries, this will reduce the risks of production placement and reduce costs, benefiting with agricultural development not only the producer of the sector but the entire community that does not currently have the economic income according to the richness of their soil.

Año de publicación:

2017

Keywords:

Fuente:

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