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The agri-food market of rural producers and the perspectives of sustainability in the Chimborazo province, Ecuador

Abstract:

The agri-food market is present in the academic debate from the social and economic perspective, it includes the actors and agents of development as a mechanism to support and strengthen the sector, but it requires special attention in its approach to generate knowledge in its actions. In this context, this research aims to study the agri-food market of rural producers and their perspective of sustainability in the Chimborazo province of Ecuador, the study is descriptive and correlational. A survey has been carried out on 383 producers linked to agri-food activities to know the study variables behavior. The agri-food market social actors are related to the perspectives of sustainability to the extent that they are involved in the local products production processes, and on the other hand, the agri-food market is positively oriented towards the perspectives of sustainability, if the rights of producers for a decent life, creation of enterprises and technological improvement are guaranteed.