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The behavioral dimensions ofrelations in Spanish distribution channels: State of the art

Abstract:

The objective ofthis article is to analyze the state ofthe art regarding behavioral dimensions ofrelations in the distribution channels of Spain, making it possible to reflect on future research lines to be followed in this field of study. The methodology is content analysis ofthe most relevant works published in Spain for the marketing field within a period of 15 years (1995-2009) in the main Spanish scientific journals for Marketing, Distribution and Economy. Sixty-three investigations are analyzedtaking into accounttheirmain descriptive traits, evolution of their scientific nature, research groups (universities) and research lines followed by the researchers. Results reveal the scientific nature ofthe research that utilizes these complex statistical techniques, with atendency to working in teams consisting of researchers from the same university. Likewise, the proposed research lines have been grouped into four large blocks: internal structure ofthe channel, management ofthe channel, behavior-processes and results, detecting that the research line "results" is that most followed by researchers.