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The cybermedia in the center of the digital transformations

Abstract:

The digital transformation worldwide, increases in sectors related with information and knowledge through innovation and promotion of ideas. In this context, the digital media becomes a key structure for its close interaction with the social media. The research focuses on Mexico which is examinated eight media that are considered the most popular according to the Alexa ranking. The methodology used is qualitative and quantitative. The analysis consists on examine the digital situation and the processes the media digital with the adaptations in their web designs, the level of updating and technological implementation (accessibility and usability), the use of Web 2.0 tools, journalistic and consumer trends that are presented with the empowerment of social media and mobile telephony (morphology, multimedia, social networks).