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The democratization of audiovisual media and its consequences in the contemporary image

Abstract:

The massive use of high quality videos in mobiles and the interactive possibilities that internet offers have democratized and revolutionized the contemporary audiovisual image. It is necessary to analyze their new language, formats and audiovisual narrative to understand the trends of contemporary digital culture. Using the quantitative and qualitative content analysis as a methodological tool, the study of 20 trending YouTube videos was carried out, with the aim of defining the aesthetic-narrative characteristics of these audiovisuals that shape new typologies. It was found that these videos show a predominance of musical content, entertainment vlogs, television content, jokes and experiments with popular products. It is concluded that the contemporary image on YouTube generates a type of images with homogeneous structures that tend to use the real image, text and slow motion, and that can be reproduced rhizomatically, lacking a hierarchically superior center.