The impact of (standard vs expert) Facebook friends’ credibility on the audio-visual consumption

Abstract:

This paper studies the effect of Facebook friends’ recommendations on the attitude and intention of audio-visual consumers, as well as the influence of the credibility and the expertise of the source. A survey methodology was applied to collect data, which were used to model the aforementioned factors through a structural equation approach.

Año de publicación:

2018

Keywords:

Fuente:

scopus