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The impact of business intelligence in the social network

Abstract:

Due to the great advances in technology that have occurred, companies have been forced to change their business strategies and their marketing ideas to be more aggressive with the competition. This article will discuss why we should make use of business intelligence with the most used social networks on the world, focusing more deeply on the area of customer management and the organizational approach applied to customer service, Corporations use social networks or Social CRM accomplished the objective of improving response times, results, creating a greater competitive market between companies. It was proven that business intelligence involves more things than the simple use of software, it is an approach that the organization of the company must take in order to have this information on time and make timely decision-making.