The marketing of social responsibility in the ecuadorian metallic sector

Abstract:

The objective of the present investigation is the schematization of the concepts in the application of the Social Responsibility and its incidence in the Ecuadorian steel sector through its main companies. The methodology followed a positivist philosophy based on the literature review to delineate theories and derive the study hypothesis with a quantitative approach to determine the behavior of the data through a deductive logic. With its results it was determined that the Social Responsibility strategies remain in force, having a dynamic behavior in the sector.

Año de publicación:

2019

Keywords:

• Social responsibility
• administration
• MARKETING

Fuente:

scopus