The movie poster in the remix culture

Abstract:

The movie poster is one of the characteristic elements of film advertising, a format that has accompanied the seventh art from its very origins as a means of mass communication. In recent years, the interest for the movie poster has declined, given its progressive integration into a wider advertising campaign and the loss of its privileged position as a way to promote a film. However, thanks to the digitization and the Internet, the movie poster seems to be living a kind of “second life” whose manifestations, scope and meaning have hardly been approached academically. This work seeks, on the one hand, to rescue an iconic-scriptural format largely forgotten by communication studies, and on the second hand, to analyze it within the framework of the current digital culture and the so-called “remix culture”.

Año de publicación:

2020

Keywords:

• remix
• Advertising
• FICTION
• Politics
• poster
• cinema

Fuente:

scopus