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The possibilities of user participation in the main Mexican national cybermedia

Abstract:

In this research, we raise the question of which are the real possibilities of participation offered by Mexican cybermedia to their users. As an evaluation method, we applied an adaptation of the matrix created by Rodríguez, Codina and Pedraza (2012) to a group of 46 Mexican national cybermedia. The results indicate that the more interactive Mexican cybermedia are El Universal, Milenio and Excélsior, paradoxically three media which are not digital natives. As a conclusion, we identified a tendency to partially block the options related to the users' creativity, something that is also found in conventional journalism, which restricts the development of communities of readers around the cybermedia evaluated.