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The role of experience and trustworthiness on perception sustainable touristic destinations

Abstract:

The main objective of this research is to analyze the influence of tourist experiences on the perception of the sustainability and trustworthiness of a destination. A questionnaire-based survey was conducted through Qualtrics to collect responses from a sample of 450 subjects with recent tourist experiences. The proposed model was assessed by PLS-SEM analysis. All the relationships were supported, demonstrating that perceiving a greater experience in the sensory, affective, behavioral, and intellectual aspects, as a whole, influences the economic, cultural, and sustainable aspects of a sustainable tourist destination, and these different aspects of sustainability have a direct effect on tourist destination trustworthiness. Thus, this research allows an understanding of the way in which tourist destinations should focus their policies and strategies to achieve a better experience for tourists and thus be perceived as a sustainable tourist destination and, as a consequence, trustworthy.