The state of the art of public relations and sustainability in Brazilian and Ecuadorian organizations

Abstract:

Over the past few years, a new trend has been to assign the communication department or communication area the coordination of social responsibility and sustainability practices. This document presents the results of research conducted on public relations practices and sustainability processes in Brazilian and Ecuadorian companies. This study is particularly relevant given the lack of sufficient academic research on public relations practices and sustainability processes in Latin-Americans companies. The study was structured in three stages: a review of specialized literature, quantitative research through questionnaires completed by 177 communications professionals in both countries, and qualitative research consisting of interviews of 18 practitioners selected from the same sample. The results reveal that the concept of sustainability has been incorporated into the countries researched as an increasingly …

Año de publicación:

2018

Keywords:

Fuente:

google