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The tourist demand from the perspective of the satisfaction, attitude and preferences of their gastronomy: the case of Salitre (Ecuador).

Abstract:

Ecuadorian cuisine is very varied according to each region, making the visitors find in each site a dish with different characteristics. Salitre city located in Guayas Province in Ecuador, is very visited by domestic and foreign tourists. Here, you can find a varied typical gastronomy, being this a very important attraction for this destination. The present empirical work was done in situ for which using a questionnaire that was analyzed with univariate and bivariate techniques aims to study the satisfaction, attitude and preferences of visitors. The results show that among the preferences of visitors are the Shrimp Casserole, the Dry Leg and the Fry. The satisfaction of gastronomy is high," the variety of dishes" and" the speed with which they attended", are the attributes most valued in relation to satisfaction, optimal aspects to enhance the gastronomy of Salitre as a tourist attraction.