The use of information and communication technologies in the management of internal communication in the service sector of Ecuador
Abstract:
This research aims to determine the use of information and communication technologies in the management of internal communication in service sector companies in Ecuador. Secondary information was available in the official database of the Instituto Nacional de Estadística y Censos (INEC) [1], and the data is 2014. The present work corresponds to non-experimental cross-sectional research because the data were collected in a single moment, its purpose is to describe variables and analyze their incidence and interrelation at a given moment [2]. The most relevant data reflects that 41% of Ecuadorian companies invest in technology, thereby strengthening internal communication strategies based on the use of TICs as the main axis of organizational development.
Año de publicación:
2017
Keywords:
- information and communication technologies
- internal communication
- Communication management
Fuente:
Tipo de documento:
Conference Object
Estado:
Acceso restringido
Áreas de conocimiento:
- Comunicación
- Comunicación
- Comunicación
Áreas temáticas:
- Publicidad y relaciones públicas