The young Millennial generation and their socially responsible consumption in Bogota, Colombia

Abstract:

This paper is an advance of a research entitled "Measurement and characterization of socially responsible consumption in Colombia". The purpose of this paper is to present an overview of the meaning and attitude of bogotanos from socioeconomic strata 3 and 4 on the issue of socially responsible consumption; according to the communication strategies developed towards a positive attitude to the topics addressed at young people aged 18-25 "Millennials" of the city of Bogota. Regarding the methodology implemented, an exploratory research was conducted with a qualitative range; for fieldwork, a group session as a direct technique was conducted to finally analyze the information collected with the Atlas ti software.

Año de publicación:

2017

Keywords:

Fuente:

google