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The ‘Booktuber’ practice as a teaching-learning medium in journalistic writing classes

Abstract:

Inside the general topic called ‘Construction of meaningful learning’ the present research paper analyzes a proposal of a case study based on classroom good practice with fourth semester’ students of the Social Communication career at the Technical University of Machala (Utmach), in the first half of year 2017. Is important to mention that Utmach is a Higher Education Institution located in the south of Ecuador, bordering with Peru country. Besides, this Booktuber practice was used for 35 students of the selected sample with the general objective to do audiovisual videos in first person where they told a preferred story, related to: narrative ability, argument of story and interlocutory aptitude. The applied methodology was qualitative, focused on virtual ethnography, bibliographical revision and analytical reading. As a result, alternative, dynamic and fluid histories were obtained on highly diverse themes, which served to reflect the variability of interests of young people today. Finally, thanks to Booktuber practice, the student was empowered to work independently to be a prosumer of audiovisual contents in the Society of Knowledge, without disassociating from the literacy strategies and necessary learning skills in university education.