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Tourism promotion 2.0. Analysis of interaction and participation of the social networks of the iberoamerican goverments

Abstract:

Tourism became one of the fastest growing economic sectors worldwide. The National Governments of the 22 Latin American countries used communication 2.0 for the promotion and diffusion of their offer. This research analyzes the interaction of the travellers in the channels of tourist promotion of the governmental agencies in Latin America. For which it has applied a combination of qualitative and quantitative methods from the monitoring of official social nets and Web portals. The results emphasize the digital convergence of touristic communication. But nevertheless, the impact, participation and interaction required by communication 2.0 is not achieved.