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Tourism start-ups; an alternative for the development of sustainable tourism in Milagro city: Plant nurseries, an entrepreneurial opportunity

Abstract:

The current study correlates tourism start-ups with sustainable tourism in Milagro. It considers the theories from authors like Rodriguez & Chauca (203), which emphasizes that family businesses are big generators of GDP. Ledesma, Messina, and Pienknagura (2014), expose the importance of taking advantage of other markets with new activities, and entrepreneurial ideas. The methodology applied in this reasearch helps to conclude that entrepreneurship is a great development alternative for communitites that are characterized by a lack of employment opportunities, which forces people to become entrepreneurs.