Tritonfish: Estrategia de Comunicación Digital Como Soporte en un Canal Online de una Empresa Exportadora de Pescado

Abstract:

Technology is a determining factor that sets the trends in an increasingly severe and competitive market. Digital transformation is a growing preference that allows companies to be more efficient and communicative with their customers. This document develops a B2B digital communication strategy whose objectives are to introduce the TRITONFISH brand within the business market of the national gastronomic sector as well as to encourage the use of the company's digital marketing and communication channels. Keywords: TECHNOLOGY, DIGITAL TRANSFORMATION, GASTRONOMIC SECTOR, COMMUNICATION, DIGITAL CHANNELS

Año de publicación:

2020

Keywords:

• SECTOR GASTRONÓMICO
• TESIS DE MAESTRÍA
• TECNOLÓGIA
• TRANSFORMACIÓN DIGITAL
• CANALES DIGITALES.
• comunicacion

Fuente:

rraae