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Understanding innovation based on company optics: interpretation mistakes on the types of innovation developed

Abstract:

The objective of this research is to identify whether products, processes, organizational and marketing practices, introduced or implemented by companies, can be considered to be innovations. Closed-ended questions concerning the type of innovation introduced or implemented were contrasted with the descriptions of innovations developed among a sample of 1770 companies in the manufacturing, service and commerce sector, as well as the mining and quarrying sector. Companies were classified into five groups according to the type of innovation that was introduced or implemented: (i) companies that understand the concept of innovation; (ii) companies that understand the concept of product innovation; (iii) companies that understand the concept of process innovation; (iv) companies that understand the process of organizational innovation, and (v) companies that understand the concept of marketing …