Use of the female image in media: A content analysis of magazine covers with presence in social media

Abstract:

In order to determine the use of the female image on the covers of major magazines in Ecuador, an analysis of psycholinguistic content is carried out from two points of view: investigation of the types of sexual information in advertising based on the theory of Courtney, Whipple and Reichert and the relevance according to the Sperber and Wilson Model of the lexical-semantic nexus between the texts and the images referred to. Facebook covers were examined (n= 392): in 45.7% there was at least one woman, in 18.1% there was at least one man and in 36.2% there was human absence. In addition, in 23.5% of the covers there was some degree of nudity and a 39.5% suggestion of eroticism. On the covers in which there was at least one woman, 82.7% were found to contain a suggestion of eroticism and the use of implicatures through ostensive stimuli was evidenced up to 79.5%.

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