Ventajas competitivas y comparativas de los emprendimientos universitarios en la región central de la República del Ecuador

Abstract:

The present article aims to establish the impact of the use of competitive and comparative advantages in university projects in the central region of Ecuador, considering the factors characterizing the enterprises, which are the dynamic engine of the country's economy. For the accomplishment of this work an applied methodology was used that supports a quantitative approach, based on a response index by the cronbach alpha method, as viability of the instrument of the applied online survey, that through the interface of Google Drive, it was possible to apply to Universities of zone 3, students graduated from faculties related to Entrepreneurship or Business Administration. The results of the study in the context reflect that the enterprises face significant limitations, in the external area the respondents consider that there are important difficulties to make the companies aim to be competitive, nonetheless, certain factors of the competitive and comparative advantages of the universities, to propose reinforcement of some strategies that allow to be differentiating for the productive and competitive development of the organizations. The present research was an effort generated by the PFCA O9 project of the Directorate of Research and Development of the Technical University of Ambato led by the authors of this article and supported by a team of student researchers to say: Jefferson Xavier Montero Bayas, Jorge David Malucin Guamán, Rubén Andrés Gavilanes Infante and Byron Stalin Calero Llerena,

Año de publicación:

2017

Keywords:

Fuente:

google