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Vertical economic study of the main television advertising concentration groups in spain: Atresmedia and mediaset year 2018

Abstract:

This research compiles and analyzes the economic statements for the year 2018 of the main groups of television advertising concentration in Spain: Atresmedia Corporación de Medios de Comunicación S.A. and Mediaset España Comunicación, S.A. and Dependent Companies. An Expert System of Financial Analysis Vertical Method is applied that takes into account the indicators of liquidity, solvency, management and profitability factors, which optimally issues conclusions and suggestions for decision making.