Why the Latin American Footwear Industry Still Lags Behind in E-Commerce Adoption: The Case of Ecuador

Abstract:

Latin American countries have made important investments in digital infrastructure, but there is still an important gap in information and communication technologies (ICT) and e-commerce adoption. The objective of this chapter is to analyze e-commerce adoption by the footwear manufacturing firms of Ecuador. For this purpose, a sample of firms of the province of Tungurahua has been analyzed. Results show that the dominance of micro-businesses in the sector, age, the low level of education and of computer literacy are barriers to e-commerce adoption in this industry. Additionally, it was found that the behavior of micro-businesses and small firms in terms of e-commerce adoption is different. The results are important for governments that want to grow e-commerce adoption among businesses, as they show that additionally to economic and sociopolitical factors, the characteristics of business sectors, and individual …

Año de publicación:

2020

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Fuente:

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