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X-ray of TikTok Accounts on Scientific Dissemination in the Andean Community

Abstract:

This research generates radiography of TikTok accounts related to scientific dissemination in the countries of Ecuador, Colombia, and Peru to identify the contents and impact of these accounts in the promotion of scientific culture in the Andean region. It has an exploratory, descriptive, and explanatory scope with a qualitative approach relevant to the scientific community due to the timeliness of the data collected and the triangulation from creators and experts. It shows the interest of actors of the scientific community to develop the inclusion of scientific discourses in creative and innovative proposals using social networks as new means of mass dissemination to reach different audiences. The research identifies two topics that have more impact in the dissemination of TikTok and analyzes the impact of viralization of the accounts that are dedicated to this activity as a strategy to fight against misinformation.