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Análisis y puesta en valor del Turismo de Congresos y Convenciones en la ciudad de Loja, año 2014

Abstract:

This paper presents an investigation about the Meetings and Business Tourism in Loja, starting with an analysis of this type of tourism and its main destinations at the international, national and local level, as well as statistical information of the events realized in the main cities of the country, as Quito, Guayaquil and Cuenca. This information has been collected from the databases that the main event organizers generate each year. Then are presented the results of the surveys administered to the participants of the events realized by the UTPL from March to May 2014, in order to obtain the profile of the business tourists and its preferences. Finally, two types of proposals are presented in order to promote the business tourism in Loja. The first one consists on the creation of a Bureau of Events and Congress, for which surveys to the main actors of tourism of the city has been realized in order to know their interest and disposal to participate with the Bureau. And finally the second one is about the creation of a schedule of activities with the main sectors to impulse the Business Tourism in Loja.